TVN: The next door family

MRM Worldwide - Chile

The next door family an award winner digital campaign

The order is the classic: Rating to be the winners in the famous "War of the tv serials. " This time, TVN had learned from his smash hit "Where's Elisabeth?" and intended to use a more adult theme and "Hitchcock" in prime time. For this, we asked to make a digital campaign ... But knowing TVN's innovative DNA, we wanted to do something consistent with their look. And we got intrusively in the script, read it and come complete with Chapter Zero. A prologue filmed in the same house, with original music and a key premise: In this chapter zero, the protagonist is you.

Upon entering the site, you do not see a "game ", but a real film, where you make decisions for the protagonist. Full immersion. So, with your headphones on and a dizzying subjective, you must collect 4 clues.. whose real meaning you can only see Chapter 1 decipher.