This campaign begins from the concept of "the flavor is not going" ... And fun is articulated as a "mausoleum" for chewing gum whose taste if they are going fast. Other words, gum trodden. Stuck. Lost. Ignored.
The interface uses geolocation technology via Googlemaps, allowing upload the gum to the map and crazy stories that you can think of. Among the most votes, we did raffle Dentyne ...for life!.
